Strategy for Development of Research and Service to The Community of Al Islam Lecturers

The limited space for lecturers of Al Islam kemuhammadiyaan in self-development increasing the Tri Dharma Higher Education. purpose this study is how to develop research strategies and community service at Kemuhammadiyaan, University Muhammadiyah Mataram. method used through non-formal interviews with AIK data analysis using SWOT. consists internal external factors. Decisions are taken from results collaboration indicate that developing Mataram include: 1) Increasing writing, researching serving skills, 2) cooperation all parties, especially PTMA throughout Indonesia supporting values research. Collaborative PKM, 3) Have initiative compete themselves, 4) Need innovation creation among lecturers. There needs be a strategy self-initiative, so as able globally.